DraftKings CEO Discusses Mix of Fantasy and Reality
The fantasy sports industry is on the rise, with an estimated 56.8 million players in 2015. When compared to an estimated 12.6 million players 10 years ago, it is easy to see that this business is booming.
DraftKings CEO Jason Robins is excited about a future in which he sees a combination of fantasy and reality.
Although his company is only three years old, it already has more than two million users. Furthermore, and just as important for Robins, is revenue of more than $100 million since its launch.
In a recent CNBC interview, Robins added the following:
“There's going to be a lot of really interesting and cool things we can do to integrate with the actual live sporting experience.”
In other words, don’t expect the fantasy sports experience to remain the same. Players are always looking for the “next big thing,” and it is safe to assume that DraftKings will be at the front of the curve.
With a valuation of more than $1 billion, DraftKings continues to lead the industry, along with others, such as FanDuel.
For further proof that DraftKings is on the right road, consider its long list of investors: Fox Sports, National Hockey League, Major League Soccer, and Major League Baseball.
Let’s put it this way: these investors wouldn’t get in on the action if they didn’t see a future in which the fantasy sports industry can grow even bigger.
It may be called fantasy sports, but DraftKings CEO Jason Robins realizes that there is a big piece of reality associated with those who enjoy playing.
“When people play Draft Kings' fantasy products they tend to watch more games, they tend to be more into the statistics and doing research on the games.”
For fantasy sports sites, players, investors, and sports leagues, this is a winning scenario. Yes, it is safe to say that fantasy will be driving reality in the years to come.