Amaya buys Victiv

Amaya Inc just acquired the daily fantasy sport site Victiv and will turn it into their own brand StarsDraft. StarsDraft will primarily used for the US-Market. However it’s also possible that Pokerstars will include this DFS into their poker client as well.

What’s the deal?

It’s no secret that PokerStars / Amaya were about to enter the US- DFS Market. Pokerstars is known for its discretion an usually develops all necessary software in-house, even internal communication was developed internally in order to increase security standards. Therefore it’s even more surprising that PokerStars will include third-hand software.
Amaya announced in a press release that will buy the in Texas based company. This decision is most likely influenced due to the speed this market is currently in. How much they spend on this deal remains unclear. Victiv raised more than $2M in Capital over the last couple of years, therefore we expect a deal way above this amount, possibly $5-10M.

DFS into the PokerStars lobby?

PokerStars remains by far the biggest online poker company in the world. Lately it has included real money sports betting and casino games into their client. If they will include DFS as well, time will tell. It’s the next step of the evolution for sure and European DFS have been waiting for this for years.

 

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